What this Year's Super Bowl Ads Say About Marketing to Women 2016 may go down in history as the year Super Bowl advertisers stopped using overtly sexist messages. Humor and inclusion dominated ads the way Denver dominated defense. With a few health-issue related exceptions (I’m looking at you, opioid-induced constipation), there was something for almost everyone to feel good about in the year's greatest advertising showcase. When it comes to marketing to women, who make up nearly half of Super Bowl viewership (and NFL fan base), here’s what I found compelling about this year's crop of ads:
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