New IBM Study Finds CMOs Face An Increasingly Difficult Role

New IBM Study Finds CMOs Face An Increasingly Difficult Role What are the biggest challenges confronting today's CMOs? And are they making progress managing technology and data? IBM’s new CMO Report (N=723) is filled with insight regarding how “Torchbearers” (CMOs from firms considered to be trailblazers, innovators, with superior financial performance) are different from the “Market Followers” (CMOs from firms who tend to trail their peers and are less financially successful). What follows are key insights from the report.