Separate 'You' from Your Business Idea Much like evaluating how you and a potential life partner might fare in the long haul, it is in your best interest to fully know your business idea’s best points and worst points. Identify areas that need work and assess the realistic scope of your startup’s potential success before you devote yourself to it. No amount of love and energy can change a bad idea into a good one, so don’t waste your valuable time and startup zeal on something that will never make it off the ground.
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