Nature's Bakery Took A 'Calculated Risk' With Its NASCAR Sponsorship, Says Founder Dave Marson Family-owned Nature's Bakery, which has grown to over $100 million in sales of vegan fig bars and brownies, took on a big risk for a small company, when it chose to become the primary sponsor for NASCAR driver Danica Patrick. Founder and president Dave Marson discusses his company's growth and the decision to take on a pricey sponsorship.
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