You Have 15 Minutes To Respond To A Crisis: A Checklist of Do's And Don'ts

You Have 15 Minutes To Respond To A Crisis: A Checklist of Do's And Don'ts When a crisis hits, how you respond in the first 15 minutes can make or break your organization ? and your reputation. Your response must be exactly the right message, delivered in the right words, to the right audiences, in just the right way ? or you will have to deal with your mistakes for days, weeks, even months to come. Immediate response and indelible accountability ? that?s a tall order for any leader. Following is a list for leaders of ?Do?s? and ?Don?ts? in the first 15 minutes of any crisis ? be it predictable or black swan ? from the minute you hear about a problem to the moment you make your first statement.