My Data Is Sexier Than Your App The day of reckoning is upon MarTech vendors as companies take a hard look at the real ROI. It?s not about nurture ads, retargeting, or predictive analytics in and of themselves. Instead, marketers must prove to their CEOs and Boards ROI ? how much revenue came or how faster the sales cycle is from the technology. If the investment can?t be tied back to quantifiable revenue the odds are high that the particular Cloud application will not be renewed.
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