Sneakernomics: How "Social Fitness" Changed The Sports Industry If you know me, you know that for some time I’ve been placing a lot of emphasis on the “social fitness” phenomenon and the profound impact it’s having on the sports industry. From CrossFit to The Color Run, fitness has shifted from a private activity at the gym to a social interaction in the studio or on the street, driven by (you guessed it) the Millennials.
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