Designer Spotlight: Lilah B. Simplifies Makeup For Today's Multitasking Woman Lilah B., the innovative luxury cosmetics startup founded by beauty industry veteran Cheryl Yannotti Foland, is helping the modern professional woman declutter her makeup bag all while creating a polished look with fewer products. The Sausalito-based company joins fellow San Francisco Bay Area retail pioneers like Everlane and Cuyana to redefine the industry and encourage women to buy fewer products, not more.
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