This Millennial Wants To Take The Dread Out Of Bathing Suit Shopping With Her Company Bikyni Jude Al-Khalil launched Bikyni, an online direct-to-consumer swimsuit business one year ago and already counts Jessica Alba as a fan. The former COO of cult-fashion brand Reformation, Al-Khalil was inspired to revamp the swimsuit shopping experience after realizing women dread shopping for bathing suits more than any other item of clothing.
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