Watch Me Work, A Campaign To Salute The WNBA's 20th Season On June 21, 1997, the WNBA started its inaugural season by declaring “We Got Next.” The slogan – an ode to playground basketball – symbolically announced that the fledgling league was taking the court. It featured Lisa Leslie, Rebecca Lobo and Sheryl Swoopes who were one-year removed from capturing Olympic gold and turning our attention to the future of women’s professional basketball. Speaking of the future, season-after-season we knew that the next generation was watching WNBA games on television, cheering in the stands, and practicing in their driveways. We knew that more players would play above the rim, the competition would get tougher, and countless girls would dream of winning a WNBA championship.
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