How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second Nearly forty years ago, designer Gale Epstein made a lingerie set from embroidered handkerchiefs for her friend Lida Orzeck’s birthday. This set would become the inspiration for underwear phenomenon Hanky Panky. Hanky Panky bottoms are so popular, they sell an average of one panty a second all over the globe, covering tens of millions of bottoms every year.
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