Summarizing Cannes 2015 With 5 P's: Products, Participation, Persuasion, Pickles and Penguins.

Summarizing Cannes 2015 With 5 P's: Products, Participation, Persuasion, Pickles and Penguins. For the last two years, the Cannes Lions Festival of Creativity has celebrated ideas that truly dominated the show in multiple categories. Last year was Harvey Nichols’ fabulous “Sorry, I Spent It On Myself” campaign. The year before was the dominating and hard-to-get-out-of-your-head “Dumb Ways to Die” public service campaign for Melbourne’s Metro Trains.