How Women Are Reforming FIFA's Brand Crisis This is the story of the world?s most popular sport ? football ? that spans more than 100 years. It is treasured and unites generations of fans. However, over the years, its governing body ? the Fédération Internationale de Football Association (FIFA) ? which is responsible for the regulation and promotion of the sport worldwide has struggled to maintain the integrity of the beautiful game. A 2015 indictment of former FIFA officials by the United States Department of Justice alleges racketeering, wire fraud, and money laundering, among other offenses rocked the football world. U.S. Attorney General Loretta E. Lynch described the situation as deep-rooted, rampant and systematic corruption that spans two generations (1991-2015) of soccer officials abusing their positions of trust for personal gain. FIFA?s brand and its reputation have taken a major hit.
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