The Millennial Power Women Behind AUrate Are Aiming To Be The Warby Parker Of Fine Jewelry Friends Sophie Kahn and Bouchra Ezzahraoui saw a gap in the market for affordable fine jewelry, which led them to launch AUrate. AUrate is a direct-to-consumer fine jewelry brand, offering ethically-sourced and luxurious baubles without the retail markup found at traditional department stores. All jewelry is designed and manufactured in New York, and AUrate has partnered with Mastery Charter to donate a book to a child in need with every piece of jewelry purchased. The company has had a 300% growth rate in sales since June 2015, with several e-commerce items selling out in just one week.
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