Trends Driving Women's Purchasing Decisions in 2016 Do you find yourself suffering from trend fatigue at this time of year? The sheer number of new trends being reported, reviewed and predicted is overwhelming. Clearly, no one can or should develop strategies around all the trends we’re exposed to on a daily basis. As we fall down the rabbit hole reading year-end wrap-ups and predictions for 2016, how do we know which trends are meaningful and which aren’t? There’s the rub.
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