Taste of Success: A BCG Consultant Joins Her Big Sister's Food Biz And Finds Her Inner Entrepreneur Carine Assouad was happy in her job as a consultant at BCG in New York, when her big sister, a successful restaurant owner in Lebanon asked her to spearhead the company's expansion to the U.S. The former strategist, who helped others manage turmoil and uncertainty, is learning what it means to be an entrepreneur. Hint: it's harder.
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