Learn This Entrepreneur's Secrets For Creating Her Own PR Buzz Christina Daves funded the business on a home equity line of credit and zero interest credit cards. She knew the necessity of PR, but after losing $27,000 ill-spent on a less than capable retail advisor she couldn’t afford the $1,500 to $10,000 it would cost to hire an agency. She would have to find a way to do the PR for herself.
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