A Little KINDness Goes A Long Way Says KIND Healthy Snacks' CMO

A Little KINDness Goes A Long Way Says KIND Healthy Snacks' CMO KIND is more than just a clever name to Lisa Mann, who earlier this year became Executive Vice President of Marketing for Kind Healthy Snacks. Being kind has been one of her company’s core values since it started in 2004. Mann began her marketing career with General Foods (which eventually became Kraft Foods), and before taking on her new role at KIND she was most recently a senior VP at Mondelez International. I recently spoke to Mann about KIND’s knack for connecting with consumers. Their success demonstrates that in marketing, a little kindness goes a long way.