India's Iconic Design Brand Good Earth Takes On London And Looks To The Digital Future Twenty years ago, what is now one of India’s longest-standing homegrown female enterprises, the iconic Good Earth design house, began in what may only be described as a happy accident. Today, the luxurious Indian cultural and craft based brand is making international waves at London’s V&A, along with pushing a digital kick that could be huge, says CEO Simran Lal.
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