Avoid These Visual Mistakes When Marketing to Women

Avoid These Visual Mistakes When Marketing to Women Visual communication has risen in parallel with women’s economic power, which means it’s a smart idea to conduct a review of your marketing images to make sure they’re still relevant. In our work at Female Factor, we help businesses optimize their marketing initiatives with insights from women consumers. Here are four common mistakes to avoid: Mistake #1: Overplaying feminine stereotypes. Approach with caution the following images: red stilettos (especially those without anyone wearing them, and especially when paired with two clinking glasses of wine); giant shopping bags hanging from women’s arms; and pink as the primary accent color for gender-neutral products, unless your business is raising money for breast cancer causes and research.