How Marketers Can Leverage Instagram And Other Visual Sites LinkedIn, Twitter, Google+, Pinterest, Instagram, Reddit, etc. The number of social media outlets is proliferating and yet, each one has a different audience, a different way to engage, and different measures of success. To better understand how to tap into the potential of Instagram, one of the newer social media vehicles, I sought out advice from Apu Gupta, the CEO of Curalate, a company that helps brands like Neiman Marcus, Urban Outfitters and BuzzFeed make sense of and leverage visual sites like Pinterest, Tumblr and Instagram.
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