Use These 5 Tips To Align Employees With Your Brand Would you buy a high-end service from a folksy employee with a Southern accent? Or would you purchase a bargain-brand car from a dealer who was dressed in custom couture? Here’s what the big brands know that your emerging company may be missing: for optimal success your employees must not only be plausible representatives of your brand’s key attributes, but they must exude the company brand.
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