The NFL Has Proven It Does Not Care About Women According to Adweek, the Super Bowl was the most watched TV program among women this year. Sure, there was Bruno Mars. But more and more women are coming to football for, well, the football. These days, 46 percent -- nearly half -- of NFL fans are female, representing a significant shift in the sport's traditionally male-dominated audience. Fashion magazines like Vogue and Glamour run stories on football fashion and Q&As with athletes. For the second year, Marie Claire included a multi-page insert in its fall fashion issue featuring tips on what to wear to a game, how to host a football party at home, and quotes from stylish "fangirls" talking about why and how they love the sport.
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