Reverse Mentorship Series for CMOs: Being a Magnet, Paying Dues, Championing Ideas

Reverse Mentorship Series for CMOs: Being a Magnet, Paying Dues, Championing Ideas If you follow my work with The Hindsight Project, you know I'm interested in fostering more career development in the marketing and creative fields. Most mentoring, however, naturally tends to guide the young, those switching fields or, of course, those climbing up the ladder. But what about the folks already at the top, such as CMOs? In a fast-changing digital age and one in which even they can struggle to find and keep talent, wouldn’t CMOs value a bit of coaching? And perhaps what they really need to hear is found not above them—but a few rungs below. So I’m trying out a new series of posts, harnessing advice from further down the ladder for those near the top. To kick it off, I invited three colleagues at Prophet, to sit down with me, take the podium and focus this first coaching column on how CMOs at larger organizations might attract (and keep) A-level talent such as themselves.