GE's Head of Global Digital Programming Katrina Craigwell Reveals How To Attract Big Brand Attention Work in the digital space long enough, and you’ll notice a prevailing cultural fixture: scruffy white guys under the age of 40. Break the community down even further into subgroups (i.e. tech, startups, design), and the problem only worsens. I know this firsthand because I’m not only an active member of the digital community, but, well, I’m a scruffy white guy under the age of 40.
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