5 Questions To Help You Define Your Leadership Brand

5 Questions To Help You Define Your Leadership Brand If you ask someone to describe a person with a compelling leadership brand, they will often struggle initially to explain exactly why that person is so effective. Maybe this is because everything that we do, say, and embody at work creates the brand for which we become known. For some, this is just too heady a realization to bear… People in this camp may feel powerless about their reputation - thinking, “Others are going to make their minds up about me. I can’t control their views.”