Six Questions With Dover Street Market CEO Adrian Joffe ‘At the new Dover Street Market Haymarket location, we simply carry on trying to make the retail experience stimulating and modern’ says Adrian Joffe, co-founder and CEO of Dover Street Market. On 22 March Joffe and his partner, Comme des Garçons founder Rei Kawakubo, relocated their London outpost from Dover Street to Haymarket, bringing their now world-famous collection of brands with them, from Vetements and Molly Goddard to Phoebe English and Simone Rocha. Here, Joffe talks about the importance of bricks and mortar in a digital age, brand collaborations and the cheapening of the term ‘concept store’.
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