Shark Tank Saves Startup A Hair Away From Death After Rejecting It Twice Alanna York shows how success in business can be as much about luck -- on the level of winning the $1 billion Powerball -- as it is skill. She and her partner Erica Gray had invested more than $400,000 in their curly hair products company, Controlled Chaos, and launched in 2012 at the International Beauty Show (IBS) in Chicago. By mid-2015 debt ran deep. They had generated only $300,000 in total sales. Sales flatlined because they couldn’t invest any more money in inventory. The startup was a hair away from death when Shark Tank auditions came to Portland, Maine and were held right next door.
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