LEGO's 'Idea Conference' Is About More Than Just Bricks

LEGO's 'Idea Conference' Is About More Than Just Bricks It seems like the older I get, the more time I spend with Lego bricks. Sure, I say that I buy the kits for my kids, but I’m always sitting on the floor next to them within minutes of opening the box. What’s more, the grown up part of me is impressed with the company’s business practices and fascinated by the way in which the brick itself has become such an iconic symbol all around the world.