How Karena And Katrina Of Tone It Up Created A Multi-Million Dollar Fitness Brand And Community Karena Dawn and Katrina Scott are experts in fitness, nutrition and all things wellness, which led them to co-found Tone It Up. Tone It Up is a fitness lifestyle brand that reaches millions of women committed to wellness with each post across their social media channels and within their expansive community. Since launching the company in 2009 with a $3,000 investment, Karena and Katrina have built a women's healthy lifestyle community, offering workout content, nutrition guidance, recipes, and a network of support encouraging women to share their journeys towards better health.
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