Bandier Is The Multi-brand Activewear Retailer That's Challenging Lululemon

Bandier Is The Multi-brand Activewear Retailer That's Challenging Lululemon Walking into Bandier’s flagship in the Flatiron District of Manhattan is like walking into a gym: pulsating music, fit sales staff, and lycra. In a time when clothing stores are going digital first, Bandier is becoming the go-to brick and mortar destination for fashionable fitness wear. Curating selections from emerging labels from around the world that account for 40% of Bandier’s overall business, the retailer also stocks exclusives and limited edition products from brands such as Nike, Reebok, Under Armour and Adidas. Celebrities Kim Kardashian and Liv Tyler are fans, as well as the most notable influencers who regularly sport spandex woven threads from Bandier. Bandier’s multi-brand store concept has resonated with a broad cross-section of consumers and is fueling the brand's expansion nationally with new store openings and viral brand adoption.