Marissa Mayer - Case Study In Poor Leadership In March of 2013 I authored an article predicting the demise of Yahoo CEO Marissa Mayer. Here's the thing - not every talented, successful executive is CEO ready; Mayer is a textbook example of this. It was obvious from the early days, at least to those paying attention, that Mayer didn't have the leadership chops to pull of the admittedly tough assignment of turning around the once iconic Yahoo brand. A question worth asking is, why didn't the Yahoo board of directors recognize this?
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