Copywriting Strategies for Marketing to Women When it comes to copywriting, we marketers often find ourselves staring into a literal and virtual blank screen: an online canvas onto which we must write an inexhaustible supply of words for websites, blogs, articles, interviews, social media updates, video scripts, thought-leadership pieces, captions, contests, headlines and more, all with the goal of driving engagement in a brand or business, 24/7. Copywriting used to involve hard deadlines and projects with a beginning and end (the production of a brochure, for example). Now, when it comes to copywriting for online platforms, the deadline is right now, five minutes from now, and seemingly, every minute of every day, forever.
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