4 Stories Great Leaders Tell To Engage Their People German novelist and playwright Gustav Freytag wanted to understand how storytelling impacted the human psyche. He wondered, “What makes a story so engaging that it changes a person’s behavior?” After studying William Shakespeare’s work, Freytag designed a map of storytelling—a key that explained why the man considered ‘the greatest writer in the English language,’ had achieved so much success. Today, Freytag’s graphic interpretation explains the structure of many of the most repeated stories—those told in today’s Hollywood blockbuster films, and those that may have first been told on cave walls.
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