Thought Leadership Is The New Strategy For Corporate Growth

Thought Leadership Is The New Strategy For Corporate Growth Business growth can be enabled in many ways, yet most corporations still focus on the most traditional ways ? whether sales, new products, new markets, new brands, mergers and acquisitions, etc. What many corporations don?t seem to value and/or understand is the power of knowledge sharing. Let?s face it, we are all being challenged to deal with change management in every aspect of our business and no one has all of the answers that the 21st century global market has presented us with. As such, this represents a unique opportunity for corporations and their leaders to cross pollinate knowledge with clients and strategic partners to enable growth and innovation through the power of thought leadership. Thought leadership is clearly a different type of growth strategy for corporations. Consulting and service companies ? such as McKinsey, PwC, Deloitte, IBM and others ? have been at the forefront of thought leadership. Corporations must now begin to assess, package and share their own best practices, knowledge-sets, case studies and highly skilled and talented leaders to serve as value-added resources to fuel business growth.