WNBA President, Lisa M. Borders, Says NBA And WNBA Are Joined At The Hip As women?s collegiate basketball is on the verge of crowning its 2016 national champion, the NCAA Tournament does not end the basketball conversation; rather it shifts toward the professional level ? the WNBA. The league is entering its 20th season with a new marquee partner, Verizon, new team uniform colors, and a new president ? Lisa M. Borders. Borders joins the WNBA after serving as chair of The Coca-Cola Foundation and vice president of Global Community Affairs. In that position, she articulated the values of the company by virtue of its charitable giving and heightened Coca-Cola?s brand by strengthening communities in 207 countries around the globe. Now, Borders is charged with an almost identical task in elevating the WNBA?s brand in its current 12 markets and future markets.
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