Move Over Lululemon: Outdoor Voices Poised To Become The Next Name In Activewear

Move Over Lululemon: Outdoor Voices Poised To Become The Next Name In Activewear 26-year-old Boulder, Colorado native Tyler Haney founded Outdoor Voices two and a half years ago with five core items she felt were essential to activity: sweats, leggings, a sports bra, and a tank. It's now grown into a major activewear line for men and women, backed by the same investors as companies like Warby Parker, Sweetgreen, and Blue Bottle Coffee. “I was always an athlete growing up­, running track and playing basketball, but never resonated with the credo to be ‘faster, better, stronger’ that so many major activewear brands are built around. In Boulder, recreational activity is an integral part of everyday life—walking, running, hiking, skiing—and activity isn’t necessarily measured by performance, it’s social and fun. I started Outdoor Voices because I wanted an activewear brand that really celebrated approaching activity lightheartedly,” Tyler said.