Wal-Mart's Serious (And Strange) Effort To Put On A Film Festival Celebrating Diversity In many ways, it seemed like a setup for a joke: Wal-Mart sponsoring a film festival championing women and diversity in its northwest Arkansas hometown. And the first Bentonville Film Festival, which took place last week, delivered more than a few off notes. The presenters of films: men. Number of LGBT films: zero. Despite an emphasis on empowering women, a strange focus on grooming and beauty products – not to mention on the brands of the corporate sponsors.
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