Untapped Resource: The Power Of The Women In Sports Marketplace “Sports in all its forms and definitions have never been more impactful on the lives of girls and women,” said Christine Driessen, ESPN CFO, to an audience of top female athletes and women in sports influencers at the 5th Annual espnW Women + Sports Summit. “The marketplace is exploding with untapped and expanding opportunities to serve women of all ages…there is money to be invested and money waiting to be earned.” While the female consumer purchasing power has been widely reported at 85%, it seems that only recently the business sector has replaced the shrink it and pink it mentality with authentically listening to the needs of women.
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