8 Ways Content Marketing Catapults Your Brand Relevancy

8 Ways Content Marketing Catapults Your Brand Relevancy Content marketing is a powerful branding tool when properly executed all the way through to conversion. The key is building upon your core message and communicating the desired behavior and/or perspectives you are trying to change -- cultivating enough momentum to reach both your primary and secondary audiences and to send your content viral. When your content begins to resonate across multiples audiences, it can take your brand to places that you never thought possible.